elevating the digital experience for the future of modern lashes.
Lithe Lashes is a beauty company that creates custom designed strip lashes that are natural-looking, comfortable to wear, cruelty free, vegan, and environmentally conscious. Inspired by a more conscious lifestyle, Lithe embraces life's imperfections and celebrates natural beauty. They approached us to create an experience that would promote their collection of revolutionary strip lashes, increase conversion, and more importantly, communicate their philosophy that beauty is unbiased. Driven by Lithe's values, I wanted to create a digital experience that felt immersive and genuine with a continual sense of organic movement and for the brand to evoke a sense of love, passion, and inclusivity.