Model Bailey Sitha Clark wearing a pair of Lithe Lashes

Lithe
lashes

  • Role:
  • Art Direction
    Design
    Strategy
  • type:
  • E-commerce
    Concept
  • Client:
  • Lithe Lashes

elevating the digital experience for the future of modern lashes.

Lithe Lashes is a beauty company that creates custom designed strip lashes that are natural-looking, comfortable to wear, cruelty free, vegan, and environmentally conscious. Inspired by a more conscious lifestyle, Lithe embraces life's imperfections and celebrates natural beauty. They approached us to create an experience that would promote their collection of revolutionary strip lashes, increase conversion, and more importantly, communicate their philosophy that beauty is unbiased. Driven by Lithe's values, I wanted to create a digital experience that felt immersive and genuine with a continual sense of organic movement and for the brand to evoke a sense of love, passion, and inclusivity.

A mockup of the Lithe Lashes "Home Page" on desktop

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A mockup of the Lithe Lashes "Home Page" hero on mobile
A mockup of the Lash questionnaire section of the Lithe Lashes "Home Page" on mobile
Detailed close-up of a Lithe lash on a cloth
A close up mockup of a section on the Lithe Lashes "Blog Landing Page" on desktop
Model Truth Alexis wearing a pair of Lithe Lashes
A mockup of the Lithe Lashes "About Page" on desktop
A mockup of the Lithe Lashes "About Page" hero on mobile
A mockup of the testimonials section of the Lithe Lashes "About Page" on mobile
Model Bailey Sitha Clark wearing a pair of Lithe Lashes A detailed close-up of a Lithe Lashes package and lash on a cloth
A mockup of the Lithe Lashes "Product Shelf Page" on desktop
A close up mockup of the Lithe Lashes products from the Lithe Lashes "Product Shelf Page" on desktop
A mockup of the Lithe Lashes "Product Single Page" on desktop
A mockup of the Lithe Lashes "Product Shelf Page" hero on mobile
A mockup of the Lithe Lashes "Product Single Page" hero on mobile
A mockup of the Lithe Lashes "Cart Screen" on desktop
A mockup of the Lithe Lashes "Blog Landing Page" on desktop
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