This project was for a telecommunications news and information provider. Industry leading service providers and suppliers turn to them to stay informed of all market demands, government mandates, technical advances, and industry trends. They use Engine, their proprietary web application, to manage and publish all of their editorial content and web pages.
The current iteration of Engine was problematic and stifling company growth. It needed to be reimagined from the ground up and into the tool that it was set out to be - an intuitive web app that facilitated a streamlined editorial process.
In order to deliver a smoother user experience, and ensure that project goals were met, the information architecture had to be rethought. The new user flows addressed concerns that were raised in the research stage regarding content and system accessibility, and the potential usability of new and existing features.
The new Engine is a modern, all-in-one, application that will increase efficiency, collaboration, and team communication. Being able to redesign Engine was incredibly rewarding, it forced my team and I to reconsider many of the application’s intended functionality in order to create a great user experience.