BRANDINGCHILE & AGAVE
Chile and Agave is a restaurant located in St. Catharines, Ontario. At Chile, their goal is simple, give you an authentic Mexicano experience. That’s why everything from the chairs, to the art, all the way to the accents are straight from Mexico.
After creating Chile’s first website nearly 4 years ago, it was time to take their business to the next level. They wanted to expand into catering and delivery service, and with that came a need for a brand refresh. Although the model had changed, the core philosophy remained.
Once Chile & Agave presented their idea, we immediately came up with the concept to create some what of a narrative for their print materials. My goal was to create a feeling, rather than a just give potential patrons some offer to read. I wanted the person holding the material to feel as if they could see this feast in front of them in their house or if they were at a party. To bring Chile & Agave’s philosophy and this concept to life, each product was individually photographed, meticulously edited and refined, then placed accordingly to create a composite.
To help launch this new catering and delivery service, Chile & Agave wanted to capture the excitement, liveliness, and intense flavours of Mexican cuisine - but on a vehicle. In order to maintain the theme of having an authentic Mexican experience I chose to use a bold and bright ornamental pattern as the main focus of the truck wrap, as if it were a moving fiesta bus, which now forces people to take notice when they see this thing driving around in their neighbourhood.